Tuesday, August 17, 2010

1%

One of the most awesome people in the world just went on a family vacation to Las Vegas and Reno, Nevada, and until I saw his pictures, I had absolutely no idea how beautiful Nevada was.  I went to Colorado 2 summers ago, and it was probably the most beautiful state I'd ever visited, but I've got to believe that Nevada is in a close competition with the Rocky Mountain state.  Every single picture was just breathtaking, and the state itself has a lot to offer in the way of adventure and outdoor activities.  
He brought me back one of the coolest souvenirs I may have ever received, not because it has anything to do with Nevada, but because it's just flippin' amazing.  I present to you, 1% for the Planet The Music, Vol. 1.
I have a huge appetite for music, and this is like 41 sweet surprises all wrapped up in one cardboard cd cut out.  From my personal favorites, The Submarines, Grace Potter & The Nocturnals, and Jack Johnson, to some of the most well known names out there, like Brandi Carlisle and Jackson Browne. There are 41, YES, 41! different artists on this album.  All 41 artists have donated their music to 1% FTP to be used in this breakthrough album, most of which are rare and exclusive songs.  All the proceeds from the sale of the $9.99 album go directly to 1% FTP, and I assure you, it will be the best $9.99 you've ever spent on music.


So what is 1% for the Planet?  Only one of the coolest organizations I've ever heard of, and one that more people need to know about.  In 2001 the founder of the outdoor apparel company Patagonia, and the owner of Blue Ribbon Flies, good friends, avid environmentalists, and successful businessmen, joined their heads together to create a sustainable company that would be solely devoted to sustaining the environment.  They came up with 1% for the Planet, a business that encourages other businesses to practice responsible environmentalism by donating 1% of their profits to 1%, which, in turn, donates the money to environmental groups aimed towards sustaining the environment.  Sounds like a pretty awesome idea, right?  But what company, in their right mind, would sign up to DONATE 1% of all their profits to the environment.  Well...their first launch, at a Patagonia store in California, welcomed the first 21 businesses, and today 1% FTP has over 1,000 members worldwide, and has donated over $50 million to sustainability causes since the launch.  Famous companies who proudly tout the 1% membership logo include:


Barney's New York
Clif Company
Dandelion Communitea Cafe (in Central Florida)
Jack Johnson
Jackson Browne


Click on the links above for more information, awesome pictures, and some other 1% stuff.  You can also purchase the cd online if you're interested.


My favorite thing about today was getting a super sweet and genuine compliment about my blog from the lovely Mrs. Shepherd.


"In most cases, our so-called limitations are nothing more than our own decision to limit ourselves." ~Daisaku Ike

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